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Cédric Gracia on Building A Bike Brand in ‘Getting Personal’

From a Young Kid to a Racer, a Tester and Developer. Cédric Gracia is an MTB legend. Now, at the age of forty one and facing a completely different stage...

LeBron James About Bicycles

‘It was a way of life,’ says the world’s greatest basketball player. ‘If you had a bike, it was a way to kind of let go and be free.’...

Winning Run – Downhill MTB Final at Mont-Sainte-Anne, Canada

Mens’s Downhill Winner – Loic Bruni Hart wasn’t able to make an impression on Bruni’s time, but did go into third, as Bruni and Pierron were left to celebrate...

Tales of The Mob – Episode 6, Mont-Sainte-Anne

ANGEL SUAREZ SCORES HIS FIRST WORLD CUP TOP 10 RESULT The YT Mob’s youngest rider, Spain’s Angel Suarez, showed his hand today as a rider who’s determined to find...

FIRST – Bryan Life’s Episode 01

„YT is more like my family, the bikes are so rad you can’t ride better ones so #ytforlife!” – BRYAN REGNIER In 2014 YT welcomed fast Frenchie Bryan Regnier...

Shady Manassa & Michel Salem Shred Super Morzine- Blue Run

Shady Manassa & Michel Salem

Tales of The Mob – Episode 5, Vallnord

ANGEL SUAREZ SCORES CAREER BEST RESULT AT THE VALLNORD WORLD CUP Round 5 of the Mercedes Benz UCI Mountain Bike World Cup arrived in the Pyrenees this week, to...

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